JUNE 15-18, 2017 • SAN FRANCISCO •  #ATCA-SF17


ATCA's annual conference dovetails with the 50th anniversary of the Summer of Love, so pack your tie-dye and headband, and put some flowers in your hair for three days of groovy theatre and mind-expanding sessions in the foggy City by the Bay!

A lot has changed since ATCA last visited San Francisco in 2004. What's new, you ask? Well, the big-ticket items include:

  • The Strand Theater – American Conservatory Theater has expanded its campus by rehabilitating The Strand Theatre from a vintage but severely rundown cinema into two state-of-the-art performance spaces and a café. A few doors away, The Costume Shop is another new A.C.T. performance venue.
  • The Curran Theatre – A multi-million-dollar renovation of this jewel of a theater has taken place under the direction of Tony-winning producer Carole Shorenstein Hays and the results are not to be missed.
  • PianoFight – A Joe Allen’s for San Francisco's indie theatre crowd, complete with two performance venues, a cabaret bar/restaurant and more.
  • San Francisco Playhouse - The Empathy Gym, as the founders call it, was in its first season in 2004. It has since moved to a new venue and become one of the top producers of new works and re-imagined classics.
  • You'll see these and more over three jam-packed days and nights. Yes, three. The official schedule for this year's conference runs from Thursday, June 15 at 5:00 p.m. to Sunday, June 18 at noon so only require a three-night stay will deliver the full-on conference experience!

We also have after-party! We're planning some activities under the banner Local Edition on Sunday afternoon. These are sessions that will be of particular interest to the Bay Area cohort of ATCA members, but are open to all registered conference attendees staying through Sunday night.

Naturally, all are encouraged to come early and/or stay late to make the most of your trip and take advantage of more of what the Bay Area has to offer. Your host committee is gathering resources for activities including museum visits, local sightseeing, trips to Alcatraz and other options to round out your visit to the Bay Area.

SPECIAL NOTE: Conference attendees arriving early or staying later who have confirmed assignments to write stories 
about San Francisco as a travel destination should contact Laurie Armstrong at San Francisco Travel, for assistance with their local pre- or post-conference itinerary. larmstrong@sanfrancisco.travel


Early Bird*
Registration Rate: $195

Enter Attendee Name:

*Like death and taxes, early bird registration fees have an inevitable end. This one expires on April 15, 2017. Like taxes, at least. After that date it will be $245 to register. PLEASE NOTE: There will be NO refunds on registration fees.


The Hilton San Francisco Union Square, the largest hotel in San Francisco, is in the heart of the theater district and within walking distance of shopping, restaurants, and the City’s iconic cable cars. The negotiated base room rate for our conference is $179 per night plus a 16.5% occupancy tax, so your cost for a three-night stay is $625.34 including taxes. Various upgrades are available including four-person occupancy, view rooms, and junior suites.

All ATCA participants will receive complimentary guestroom internet, complimentary fitness center access, and waived check-in/check-out porterage charges. ATCA has reserved a block of thirty rooms for the conference. Additional rooms are subject to availability and rates may increase, so book early to ensure your accommodations. For members who want to extend their stay, the ATCA rate can be booked as early as Friday, June 9 check-ins and as late as Wednesday, June 21 check outs, subject to room availability.

Click here to reserve your rooms!


There are over 200 theatre companies in the region from Santa Rosa to San Francisco to San José! Here’s a taste of what will be on Bay Area stages in June:
  • Monsoon Wedding (Berkeley Repertory Theatre, World Premiere)
  • Roman Holiday (SHN Golden Gate Theatre, Pre-Broadway Engagement)
  • The Roommate (San Francisco Playhouse)
  • A Night with Janis Joplin (American Conservatory Theater)
  • The Legend of Georgia McBride (Marin Theatre Company)
  • The Winter's Tale (African-American Shakespeare Company)
  • Kurt Vonnegut's Mother Night (Custom Made Theatre Co.)
  • Warplay (New Conservatory Theatre Center, World Premiere)
  • Brownsville Song (Shotgun Players)
  • The Toxic Avenger (San Jose Stage Company)
  • Many, many, many more titles!
There will be four confirmed theatre-going opportunities from Thursday through Saturday of the conference and those who arrive Tuesday or Wednesday and/or stay through Sunday night will have up to four additional performance opportunities.


Your host committee is putting together a variety of informative panels to appeal to the broadest range of attendees. The current schedule includes:
  • CAN YOU HEAR ME NOW?: A New Age in Theater Sound
    How will digital augmentation and manipulation of the acoustics in performance spaces open new options for live theater? Get answers in a demonstration of what John Meyer of Meyer Sound calls "electroacoustic architecture.”
  • UNDERSTANDING STAGECRAFT: Assessing the World Inside The Fourth Wall
    Your chance to ask questions of the designers of sets, costumes, lights, projections, hair, makeup, and props in a short presentation followed by breakout conversations.
  • RE-VIEWING SHAKESPEARE: Evaluating New Takes on the Canon
    Shakespearean scholars, directors and actors engage in a lively discussion about what critics might consider while watching new approaches to very familiar works.
  • THE PLAY'S THE THING: Playwrights Reveal How Criticism Shapes New Work
    "Oh, I never read reviews!" Often said, but is it true? Playwrights share their thoughts about how their creative process is helped, or hindered, by what reviewers write.
  • TWO ON THE AISLE: The Press List and How to Get On It
    What role do press tickets play in theater marketing? Is print still king? How can writers make the case for inclusion? Hear from publicists at companies large and small about their process of evaluating comp requests.
More sessions are being planned and details shall be revealed as they are confirmed, but expect to meet leaders of one of the top five theatre markets in the country along with emerging artists who are making exciting theatre today and will be the theatre leaders of tomorrow.


Whether you call it networking, schmoozing, mingling or hob-nobbing, no conference is complete without a few receptions to make new contacts and catch up with old friends. Highlights planned for this year:
    Welcome Reception (Thursday, June 15 • 5:00 p.m.)

    The 49-square-miles of San Francisco are home to dozens of theatre companies, many of them clustered in the downtown "theatre district" area. Our opening night reception is an opportunity for you to meet with principals from small to mid-size companies, find out what kind of theatre they are making and, after the reception, sample their wares in a unique menu of shows.
    Join us after the morning sessions on Saturday for lunch backstage at one of San Francisco’s leading theaters. The lunch is sponsored by the San Francisco Bay Area Theatre Critics Association.
    In addition to great theatre, San Francisco is a food haven and Saturday evening is your unscheduled night to sample some of the great restaurants of downtown San Francisco before heading to a show. Your conference program will include information on restaurants near the hotel and your host committee will be compiling a list of recommendations and other special dining offers and opportunities.
Additional meals and refreshment breaks are being planned so that you can enjoy every minute of the conference sessions and activities.


Every registrant will receive a conference swag bag filled with really useful stuff including a San Francisco CityPASS (retail value $89) that includes local cable car and Muni transit passes, admission to the California Academy of Sciences and de Young Museum in Golden Gate Park, a Blue & Gold Feet Bay Cruise, and more. The host committee will make special arrangement to deliver conference bags to attendees who arrive early for some serious sightseeing.

Got questions? Send them to atca-sf17@americantheatrecritics.org.
SaveSaveSaveSaveSave SaveSave

To exit the Members Only Area and return to the main ATCA website go to: americantheatrecritics.org

Copyright 2011 -2017 | American Theatre Critics Association | All Rights Reserved

General Inquires: ATCA Operations Manager, Robert Sokol at  operations@americantheatrecritics.org

American Theatre Critics Association, 584 Castro Street - #119, San Francisco, CA  94114 o: 415.964.8040 | f: 415.869.3700

Powered by Wild Apricot Membership Software